Co-Opetition - Paperback
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Availability:In StockContributor:Adam M. Brandenburger, Barry J. NalebuffPublish date:1997-12-29Pages:304
Language:EnglishPublisher:Crown Publishing GroupISBN-13:9780385479509ISBN-10:385479506UPC:9780385479509Book Category:Business & EconomicsBook Subcategory:Management Science, Leadership, EntrepreneurshipSize:9.20 x 6.00 x 0.70 inchesWeight:0.9304Product ID:SC2CTR8YDP
Co-Opetition
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of...
Language:EnglishPublisher:Crown Publishing GroupISBN-13:9780385479509ISBN-10:385479506UPC:9780385479509Book Category:Business & EconomicsBook Subcategory:Management Science, Leadership, EntrepreneurshipSize:9.20 x 6.00 x 0.70 inchesWeight:0.9304Product ID:SC2CTR8YDP
Adam M. Brandenburger holds positions at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, Faculty Director of the NYU Shanghai Program on Creativity + Innovation, and Global Network Professor. Prior to this, he was a professor at Harvard Business School from 1987 to 2002. Barry J. Nalebuff is the Milton...
Publisher: Crown Publishing Group
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