Co-Created: The Cultural Strategy That Redefined Pacsun - Hardcover
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Languages:EnglishPublisher:Forbes BooksISBN-13:9798887508078UPC:9798887508078Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Marketing, LeadershipBook Topic:ResearchSize:9.14 x 5.99 x 0.88 inchesWeight:0.336Product ID:SCEKWWQC0C
A Culture-First Strategy for Brand Reinvention In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation--not by leading Gen Z, but by building alongside them. Told through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus. This book shows how cultural fluency can drive long-term growth, whether you're navigating disruption, repositioning a brand, or launching something entirely new. Key takeaways include:
- How to operationalize co-creation across marketing, merchandising, and leadership
- Strategies for aligning brand values with community impact
- Lessons from high-growth brand partnerships and Gen Z collaboration
- A framework for turning real-time insights into strategic action
- How to lead transformation without losing authenticity
Languages:EnglishPublisher:Forbes BooksISBN-13:9798887508078UPC:9798887508078Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Marketing, LeadershipBook Topic:ResearchSize:9.14 x 5.99 x 0.88 inchesWeight:0.336Product ID:SCEKWWQC0C
BRIEANE OLSON is CEO of Pacsun and author of Co-Created, a strategic guide to brand transformation through cultural collaboration. She is an expert speaker on co-creation, modern leadership, and retail innovation.
Publisher: Forbes Books
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