Clean Winners: Sustainability Strategy That Puts Customers First - Hardcover
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Clean Winners: Sustainability Strategy That Puts Customers First
Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.
Store aisles packed with products labeled "environmentally friendly." Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all...
Goutam Challagalla is the Dentsu Group Chair of Sustainable Strategy and Marketing at IMD business school in Lausanne, Switzerland. He also directs IMD's Advanced Management Program and its Strategy Governance for Boards program. He has published extensively in leading academic journals, as well as in Harvard Business Review, and he has worked as a principal at the Monitor Group.
Frédéric Dalsace...
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