Baker, Lindsey: - Lindsey Baker, MAT, is a licensed educator and writer passionate about helping young people build strong foundations for their future. She has spent over a decade teaching in Arkansas, California, the West Bank, Turkey, and Germany, making complex topics engaging and empowering for her students. Her passion project, Cheat Code: How to Win with Money Before Adulting Hits Hard, flips the script on how teens learn about money by turning financial literacy into a real-life power-up. Through relatable stories, humor, and practical "Level Up!" challenges, Lindsey helps high schoolers and young adults gain the confidence to make smart money moves early.When she's not writing or in the classroom, Lindsey loves exploring new places, trying local coffee spots, and cheering on her students as they chase their own goals around the world.Baker, Joe: - Joe Baker, MBA, is a nationally recognized educator and advocate for financial literacy. For over 26 years, he has taught personal finance at the University of Arkansas for Medical Sciences, helping students and professionals make smarter money decisions. Known for his mix of humor, real-world wisdom, and understanding, Joe makes finance approachable and practical.He co-authored the bestselling Baker's Dirty Dozen Principles for Financial Independence with his daughter, Lindsey Baker-a book named by GoBankingRates.com as one of "10 Financial Books That Will Change Your Life." Their updated edition, Start Smart, Finish Rich! was released in November 2025.Joe also gives back through scholarships for students from his hometown of Emerson, Arkansas, and for pharmacy students at UAMS.
