Channel Champions: How Leading Companies Build New Strategies to Serve Customers - Hardcover
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Availability:In StockContributor:Steven Wheeler, Evan HirshSeries:J-B Bah Strategy & Business #4Publish date:1999-09-27Pages:256
Language:EnglishPublisher:Jossey-BassISBN-13:9780787950347ISBN-10:787950343UPC:9780787950347Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Sales & SellingSize:9.45 x 7.57 x 0.83 inchesWeight:1.3713Product ID:SCVQNGMMHQ
Channel Champions: How Leading Companies Build New Strategies to Serve Customers
Heute reicht es nicht mehr aus, ein besseres Produkt auf den Markt zu bringen. Die Konkurrenten haben ein enormes Talent bei der Nachahmung von Produktneuheiten entwickelt, und die Kunden sind zu anspruchsvoll geworden; sie erwarten einen individuellen Service - mit weniger geben sie sich nicht mehr zufrieden. Moderne erfolgreiche Unternehmen m?ssen deshalb neue Wege finden, um ihre Produkte den...
Series: J-B Bah Strategy & Business #4
Language:EnglishPublisher:Jossey-BassISBN-13:9780787950347ISBN-10:787950343UPC:9780787950347Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Sales & SellingSize:9.45 x 7.57 x 0.83 inchesWeight:1.3713Product ID:SCVQNGMMHQ
EVAN HIRSH are vice presidents and partners at the leading management consulting firm of BoozoAllen & Hamilton. Both Wheeler and Hirsh specialize in marketing strategy and implementation; specifically, they focus on the channels through which companies sell and distribute their goods. Wheeler is based in Munich, Germany; Hirsh in Chicago, Illinois. Their groundbreaking approach has helped...
Publisher: Jossey-Bass
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