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Cases in Public Relations Management

Cases in Public Relations Management - Paperback

by Patricia Swann
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Availability:In StockContributor:Patricia SwannPublish date:4/11/2025Pages:470
Language:EnglishPublisher:RoutledgeISBN-13:9781032163642ISBN-10:103216364XUPC:9781032163642Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Customer Relations, Communication StudiesSize:10.00 x 7.00 x 0.97 inchesWeight:1.821Product ID:SC13343BEE

The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.

Language:EnglishPublisher:RoutledgeISBN-13:9781032163642ISBN-10:103216364XUPC:9781032163642Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Customer Relations, Communication StudiesSize:10.00 x 7.00 x 0.97 inchesWeight:1.821Product ID:SC13343BEE

Patricia Swann, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.


Publisher: Routledge

Edition

4th Edition

Contributor(s)

Patricia Swann

Author

Patricia Swann

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