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Business to Brand: Moving from Transaction to Transformation

Business to Brand: Moving from Transaction to Transformation - Paperback

by Fiona Killackey
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Availability:In StockContributor:Fiona KillackeyPublish date:2024-10-22Pages:256
Languages:EnglishPublisher:Hardie Grant BooksISBN-13:9781743799710ISBN-10:1743799713UPC:9781743799710Book Category:Business & EconomicsBook Subcategory:Small Business, Development, E-CommerceBook Topic:Business Development, Small BusinessSize:8.30 x 6.30 x 1.00 inchesWeight:1.45Product ID:SCA28B1KE5

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand -- not just a business.

In this practical guide, business coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.

Languages:EnglishPublisher:Hardie Grant BooksISBN-13:9781743799710ISBN-10:1743799713UPC:9781743799710Book Category:Business & EconomicsBook Subcategory:Small Business, Development, E-CommerceBook Topic:Business Development, Small BusinessSize:8.30 x 6.30 x 1.00 inchesWeight:1.45Product ID:SCA28B1KE5
Fiona Killackey is an award-winning author, business coach, podcast host, speaker and journalist. She is the founder of My Daily Business (mydailybusiness.com), a consultancy that provides business coaching (1:1 and group), education tools and creative ideation, specializing in the areas of brand, marketing, systems, money and content.
Publisher: Hardie Grant Books

Contributor(s)

Fiona Killackey

Author

Fiona Killackey

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