Business of Scholarly Publishing: Managing in Turbulent Times - Hardcover
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Language:EnglishPublisher:Oxford University Press, USAISBN-13:9780190626235ISBN-10:190626232UPC:9780190626235Book Category:Language Arts & Disciplines, Business & EconomicsBook Subcategory:Publishers & Publishing Industry, Economics, Strategic PlanningSize:8.30 x 5.50 x 1.00 inchesWeight:0.7518Product ID:SCSV8B38X2
Business of Scholarly Publishing: Managing in Turbulent Times
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research....
Language:EnglishPublisher:Oxford University Press, USAISBN-13:9780190626235ISBN-10:190626232UPC:9780190626235Book Category:Language Arts & Disciplines, Business & EconomicsBook Subcategory:Publishers & Publishing Industry, Economics, Strategic PlanningSize:8.30 x 5.50 x 1.00 inchesWeight:0.7518Product ID:SCSV8B38X2
Albert N. Greco is Professor of Marketing at Fordham University's Gabelli School of Business. He is the author or editor of 16 scholarly books and 10 professional books, 33 journal articles, and 25 book chapters. In addition to serving on the editorial board of three scholarly journals, Greco has also done extensive consulting work for Goldman Sachs, Morgan Stanley, and JP Morgan, among others....
Publisher: Oxford University Press, USA
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