Business Is Personal: The Truth about What It Takes to Be Successful While Staying True to Yourself

A New York Times bestselling author and successful businesswoman shares the advice she used to build a business and maintain balance as a media personality, mogul, and mother.

Consider this book your strategic toolbox, full of Bethenny's smartest and most practical no-nonsense business principles and tactics, illustrated through her own compelling stories and lessons from the entrepreneurial front and experience building the successful Skinnygirl and Bethenny brands, becoming a successful television and podcast producer, and managing her philanthropic foundation. She also shares wisdom from her conversations with highly accomplished people from Mark Cuban to Hillary Clinton, Candace Bushnell to Matthew McConaughey and many more, on what it takes to be successful at every level in an authentic way.

So many women, including stay-at-home moms yearning for more, entrepreneurs, and 9-to-5ers see this time of disruption as an open road. As Bethenny says, the snow globe has been shaken. This is THE handbook to navigate what will come next. Whether you are new to business, a seasoned rainmaker, pivoting from a loss or layoff- or just finding your way- you will find value within these pages. This book will inspire you to act without fear, turn mistakes into masterstrokes, and keep you laughing along the way.



About the Author

Bethenny Frankel is a self-made businesswoman, TV producer, podcaster, multiple New York Times bestselling author, and mother. She is the Founder & CEO of Skinnygirl, a global lifestyle empire, featuring products for women that offer practical and stylish solutions to everyday problems.

Bethenny was an instant fan favorite as a guest shark on ABC's critically acclaimed series Shark Tank, showcasing her entrepreneurial prowess and gut instincts alongside the panel of investors. In 2019, Bethenny left the popular Bravo series The Real Housewives of New York City to focus more on her daughter, her philanthropy, and her business. Bethenny has also been named one of the Top 100 Most Powerful Celebrities by Forbes. She is always ahead of the curve, with an expertise in identifying and capitalizing on business opportunities.