Business Diagnostics 4th Edition: The ultimate resource guide to evaluate and grow your business - Paperback
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Business Diagnostics is a reference shelf compressed into one volume, built so an owner or a student can audit a company without twelve texts.
The framework is the point. Rather than reading around a problem, you locate it in the structure and the book sends you to the section and the sources that deal with it.
Who wrote it
Three Canadian management consultants who also taught the material, in business schools in Ontario and British Columbia, one of them a lifetime achievement award holder in the field.
What it covers
Digital marketing through to operations, raising finance, growth strategy, and surviving a trading year that turns against you.
From the publisher
Business Diagnostics is an invaluable reference guide for today's business student and owner. The authors have devised a unique framework that allows a business student to quickly find information without reference to numerous business texts and provides small/medium size company owners and managers the tools to complete a powerful external and internal evaluation of their corporate health.
This indispensable book provides insights and reference sources covering a broad spectrum of business issues from digital marketing to operations, obtaining financing, implementing growth strategies and surviving when times get tough.
Edition
4th Edition
Contributor(s)
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