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Business Acumen for Strategic Communicators: A Primer

Business Acumen for Strategic Communicators: A Primer - Paperback

by Matthew W. Ragas, Ron Culp
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Availability:In StockContributor:Matthew W. Ragas, Ron CulpPublish date:2021-03-01Pages:336
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781838676629ISBN-10:1838676627UPC:9781838676629Book Category:Business & EconomicsBook Subcategory:Decision Making & Problem Solving, Development, Organizational BehaviorBook Topic:Business DevelopmentSize:9.30 x 6.10 x 1.20 inchesWeight:1.8012Product ID:SCD6GGJMDE
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781838676629ISBN-10:1838676627UPC:9781838676629Book Category:Business & EconomicsBook Subcategory:Decision Making & Problem Solving, Development, Organizational BehaviorBook Topic:Business DevelopmentSize:9.30 x 6.10 x 1.20 inchesWeight:1.8012Product ID:SCD6GGJMDE
Matthew W. Ragas, PhD and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA where they help develop the next generation of communication leaders. They are the co-editors of Mastering Business for Strategic Communicators.
Publisher: Emerald Publishing Limited

Contributor(s)

Matthew W. Ragas, Ron Culp

Author

Matthew W. Ragas, Ron Culp

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