Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing - Hardcover
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Language:EnglishPublisher:Bsp Books Pvt. Ltd.ISBN-13:9789388305617ISBN-10:9388305612UPC:9789388305617Book Category:Business & Economics, MedicalBook Subcategory:Industries, PharmacyBook Topic:Pharmaceutical & BiotechnologySize:9.21 x 6.14 x 1.31 inchesWeight:2.2928Product ID:SCQ85G72BB
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their...
Language:EnglishPublisher:Bsp Books Pvt. Ltd.ISBN-13:9789388305617ISBN-10:9388305612UPC:9789388305617Book Category:Business & Economics, MedicalBook Subcategory:Industries, PharmacyBook Topic:Pharmaceutical & BiotechnologySize:9.21 x 6.14 x 1.31 inchesWeight:2.2928Product ID:SCQ85G72BB
Chaganti, Subba Rao: - "Subba Rao Chaganti Has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and international marketing, and also Indian and multinational...
Publisher: Bsp Books Pvt. Ltd.
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