Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Paperback
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Language:EnglishPublisher:Crown CurrencyISBN-13:9780307951618ISBN-10:307951618UPC:9780307951618Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Management, Decision Making & Problem SolvingSize:8.19 x 5.19 x 0.89 inchesWeight:0.6305Product ID:SC6SKYP7Y1
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's...
Language:EnglishPublisher:Crown CurrencyISBN-13:9780307951618ISBN-10:307951618UPC:9780307951618Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Management, Decision Making & Problem SolvingSize:8.19 x 5.19 x 0.89 inchesWeight:0.6305Product ID:SC6SKYP7Y1
DAVID C. ROBERTSON is a Professor of Practice at the Wharton School of the University of Pennsylvania, where he teaches Innovation and Product Development. Prior to joining the faculty of the Wharton School, Robertson was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to...
Publisher: Crown Currency
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