Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth - Paperback
by Tim Calkins
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Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230340336ISBN-10:230340334UPC:9780230340336Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, ManagementBook Topic:ResearchSize:9.10 x 6.10 x 0.60 inchesWeight:0.851Product ID:SCQ0VT295R
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create...
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230340336ISBN-10:230340334UPC:9780230340336Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, ManagementBook Topic:ResearchSize:9.10 x 6.10 x 0.60 inchesWeight:0.851Product ID:SCQ0VT295R
TIM CALKINS is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA. He teaches marketing strategy, biomedical marketing and branding. He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005). Prior to joining the Kellogg faculty, Tim spent 11 years at Kraft Foods...
Publisher: Palgrave MacMillan
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2nd Edition
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