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Breadfruit & Becoming: A Journey of Resilience, Betrayal, and Turning a Jamaican Idea into a Global Brand

Breadfruit & Becoming: A Journey of Resilience, Betrayal, and Turning a Jamaican Idea into a Global Brand - Paperback

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Availability:In StockContributor:Javion Blake, Mary McLaughlinPublish date:6/29/2026Pages:232
Languages:EnglishPublisher:Jus Chill PublisherISBN-13:9798996407002UPC:9798996407002Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Entrepreneurship, Memoirs, Small BusinessSize:9.00 x 6.00 x 0.63 inchesWeight:0.422Product ID:SCZCN5V5DD

A journey of resilience, betrayal, and turning a Jamaican idea into a global brand.

What does it really take to build something meaningful when nearly everything seems determined to make you fail?

Breadfruit & Becoming is the true story of entrepreneur Javion Blake and his pursuit of transforming an overlooked Caribbean superfood into an internationally recognized brand. From growing up in Jamaica to navigating engineering careers, manufacturing failures, broken partnerships, financial setbacks, and moments of profound uncertainty, this memoir reveals the often unseen realities behind entrepreneurship.

More than a business story, this is a book about identity, perseverance, leadership, and becoming the person capable of carrying a vision through adversity. Readers will gain practical lessons on resilience, ethical leadership, innovation, and the courage required to continue moving forward when success appears uncertain.

Whether you are an entrepreneur, business leader, student, or anyone pursuing an ambitious dream, Breadfruit & Becoming offers an honest account of the setbacks, sacrifices, and victories that shape both businesses and the people who build them.

Languages:EnglishPublisher:Jus Chill PublisherISBN-13:9798996407002UPC:9798996407002Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Entrepreneurship, Memoirs, Small BusinessSize:9.00 x 6.00 x 0.63 inchesWeight:0.422Product ID:SCZCN5V5DD
Blake, Javion: - Javion S. Blake is a Jamaican-born entrepreneur, engineer, inventor, and founder of Jus Chill, a food brand built around Caribbean-grown breadfruit and other island-inspired superfoods. His journey has taken him from Jamaica to the United States, from engineering and product development to the difficult realities of building a global food brand across borders.Through Jus Chill, Javion has worked to bring greater visibility to breadfruit as a nutritious, gluten-free, and culturally meaningful food with global potential. Breadfruit & Becoming shares the lessons, setbacks, betrayals, and moments of resilience that shaped both the business and the man behind it. His work reflects a commitment to innovation, ethical entrepreneurship, Caribbean heritage, and the belief that difficult journeys can become the foundation for meaningful impact.McLaughlin, Mary: - Mary McLaughlin is the Founder and Chair of Trees That Feed Foundation, a nonprofit organization dedicated to planting fruit-bearing trees to feed people, create jobs, and benefit the environment. Born in Jamaica and professionally trained as a geologist, Mary has spent years advancing the global potential of breadfruit and other tree crops as sustainable solutions for food security, economic opportunity, and environmental restoration. Her work has helped bring greater visibility to breadfruit's role in nourishing communities and creating long-term impact across the Caribbean and beyond.
Publisher: Jus Chill Publisher

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