Branding as a Cultural Force: Purpose, Responsibility, and Resonance - Hardcover
by Robin Landa
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Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231217057ISBN-10:231217056UPC:9780231217057Book Category:Business & Economics, DesignBook Subcategory:Marketing, Graphic Arts, Advertising & PromotionBook Topic:Branding & Logo DesignSize:9.30 x 6.10 x 1.30 inchesWeight:1.411Product ID:SCFZ7SEZPV
Branding as a Cultural Force: Purpose, Responsibility, and Resonance
The most powerful brands don't just capture attention--they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.
Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional...Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231217057ISBN-10:231217056UPC:9780231217057Book Category:Business & Economics, DesignBook Subcategory:Marketing, Graphic Arts, Advertising & PromotionBook Topic:Branding & Logo DesignSize:9.30 x 6.10 x 1.30 inchesWeight:1.411Product ID:SCFZ7SEZPV
Robin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation's "Great Teachers of Our Time." Her commentary has appeared in Harvard Business Review, Fast Company, and Inc. She is the author of more than twenty-five books,...
Publisher: Columbia Business School Publishing
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