Branding: A Key Marketing Tool - Hardcover
$168.99
$169.99
-1%Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 168 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780333560761ISBN-10:0333560760UPC:9780333560761Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.21 x 6.14 x 0.56 inchesWeight:0.504Product ID:SC7R9M6G16
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780333560761ISBN-10:0333560760UPC:9780333560761Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.21 x 6.14 x 0.56 inchesWeight:0.504Product ID:SC7R9M6G16
Publisher: Palgrave MacMillan
Edition
1992 Edition
Contributor(s)
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.