Brand Mechanics: The Art and Science of Building Brands - Paperback
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Language:EnglishPublisher:Chromium BooksISBN-13:9780615747323ISBN-10:615747329UPC:9780615747323Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.02 x 5.98 x 0.44 inchesWeight:0.6305Product ID:SCZK45ZP9F
Brand Mechanics: The Art and Science of Building Brands
A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the touchy-feely stuff. This is the real deal." This book describes in detail the breakthrough BrandMechanics(R) proprietary FBE(TM) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many...
Language:EnglishPublisher:Chromium BooksISBN-13:9780615747323ISBN-10:615747329UPC:9780615747323Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.02 x 5.98 x 0.44 inchesWeight:0.6305Product ID:SCZK45ZP9F
Michael Llewellyn-Williams, PhD is the Founder of BrandMechanics(R), a brand consulting firm in San Francisco specializing in brand and communications strategy development, but without the fluffy nonsense and BS. An award-winning, hands-on brand strategist and agency account planner for over 30 years, Dr. Llewellyn-Williams been a conference speaker/chair in Europe, the United States and Asia.
Publisher: Chromium Books
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