Brand Marketing - Paperback
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Language:EnglishPublisher:Cognella Academic PublishingISBN-13:9798823329200UPC:9798823329200Book Category:Language Arts & Disciplines, Social Science, Business & EconomicsBook Subcategory:Communication Studies, Media Studies, MarketingSize:10.00 x 8.00 x 0.41 inchesWeight:0.8598Product ID:SC9FG7ZREB
Brand Marketing
Through a collection of curated readings and narratives written by practitioners in the field, Brand Marketing introduces readers to crucial aspects of modern-day marketing and decision-making. In sharing real-world stories and examples from veteran marketers, readers are invited to benefit from their vast knowledge and experiences, including successes as well as situations that did not go as...
Language:EnglishPublisher:Cognella Academic PublishingISBN-13:9798823329200UPC:9798823329200Book Category:Language Arts & Disciplines, Social Science, Business & EconomicsBook Subcategory:Communication Studies, Media Studies, MarketingSize:10.00 x 8.00 x 0.41 inchesWeight:0.8598Product ID:SC9FG7ZREB
Myers, Christopher L.: - Christopher L. Myers is an independent marketing consultant, an innovator/creator of a real-time information platform to help the special needs community called ReAbility (www.dreamscapereability.org), and an adjunct marketing professor at the University of Memphis. He holds a M.B.A. in international marketing from Thunderbird School of Global Management at Arizona State...
Publisher: Cognella Academic Publishing
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