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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible - Paperback

by Gregory V. Diehl
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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

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Availability:In StockContributor:Gregory V. Diehl, Kyle Gray (Foreword by)Publish date:2017-03-07Pages:274
Language:EnglishPublisher:Identity PublicationsISBN-13:9781945884221ISBN-10:1945884223UPC:9781945884221Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Sales & SellingSize:9.00 x 6.00 x 0.62 inchesWeight:0.8907Product ID:SCZB2H86NH

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn...

-How to incorporate a unique selling proposition into your branding

-The best methods for selling products to customers as a small business

-How to use business storytelling to sell products in both physical and online marketplaces

Language:EnglishPublisher:Identity PublicationsISBN-13:9781945884221ISBN-10:1945884223UPC:9781945884221Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Sales & SellingSize:9.00 x 6.00 x 0.62 inchesWeight:0.8907Product ID:SCZB2H86NH
Diehl, Gregory V.: - Raised in California, Gregory Diehl soon embarked on a global quest for learning, self-discovery, entrepreneurship, and inquiry. Gregory has lived and worked in 50 countries and continues to help others along the path of self-fulfillment through exploration. Gregory's books, Brand Identity Breakthrough and Travel As Transformation, are Amazon bestsellers. His podcast, Uncomfortable Conversations With Gregory, taps into the core of self. He is the co-founder of Identity Publications, an organization that shares valuable messages through the production of promotion of books, courses, and videos. Gregory likes to kidnap felines from streets around the world. Email: contact@gregorydiehl.netGray, Kyle: - Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.
Publisher: Identity Publications

Contributor(s)

Gregory V. Diehl, Kyle Gray (Foreword by)

Author

Gregory V. Diehl

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