Brand Desire: Spark Customer Interest Using Emotional Insights - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398621046ISBN-10:1398621048UPC:9781398621046Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, MarketingBook Topic:Social & Behavioral, ResearchSize:9.21 x 6.14 x 0.72 inchesWeight:1.1001Product ID:SC5HE8N92J
Brand Desire: Spark Customer Interest Using Emotional Insights
How can leaders use emotional insight to deliver lasting brand growth?
Brand Desire is a strategic playbook for senior executives who want proven tools for building brands that achieve measurable results by putting emotional intelligence at the center of decision-making. Written by brand strategy expert Kevin Perlmutter, it combines data-led insight, behavioral science and practical frameworks to...Language:EnglishPublisher:Kogan PageISBN-13:9781398621046ISBN-10:1398621048UPC:9781398621046Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, MarketingBook Topic:Social & Behavioral, ResearchSize:9.21 x 6.14 x 0.72 inchesWeight:1.1001Product ID:SC5HE8N92J
Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands attract and retain customers. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Throughout Kevin's 30+ year career, including his...
Publisher: Kogan Page
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