Brand Desire: Spark Customer Interest Using Emotional Insights - Paperback
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Languages:EnglishPublisher:Kogan PageISBN-13:9781398621046ISBN-10:1398621048UPC:9781398621046Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, MarketingBook Topic:Social & Behavioral, ResearchSize:9.21 x 6.14 x 0.72 inchesWeight:1.1001Product ID:SC5HE8N92J
How can leaders use emotional insight to deliver lasting brand growth?
Brand Desire is a strategic playbook for senior executives who want proven tools for building brands that achieve measurable results by putting emotional intelligence at the center of decision-making. Written by brand strategy expert Kevin Perlmutter, it combines data-led insight, behavioral science and practical frameworks to help leaders design strategies that outperform traditional approaches. Drawing on interviews and examples from diverse organizations including AT&T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte, and Blue Ridge, as well as emotionally intelligent brands like Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose, and Ben & Jerry's, it offers evidence-backed models for creating stronger customer connections and unlocking sustainable growth. You will learn how to:- Align brand strategy with emotional drivers that influence buying decisions
- Apply behavioural science to strengthen brand positioning and differentiation
- Build governance models that ensure consistent, customer-focused execution
- Measure ROI and track impact through data-led performance metrics With strategic models, real-world examples and actionable tools, Brand Desire equips leaders to inspire loyalty, safeguard brand equity and deliver growth in an evolving market. Themes include: brand strategy, emotional intelligence, governance, behavioural science, ROI, leadership in marketing
Languages:EnglishPublisher:Kogan PageISBN-13:9781398621046ISBN-10:1398621048UPC:9781398621046Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, MarketingBook Topic:Social & Behavioral, ResearchSize:9.21 x 6.14 x 0.72 inchesWeight:1.1001Product ID:SC5HE8N92J
Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands attract and retain customers. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Throughout Kevin's 30+ year career, including his time as Senior Director of Brand Strategy at Interbrand, he's worked with dozens of top global and regional brands in various roles and has consistently guided the development of more effective methods for brand evolution and engagement.
Publisher: Kogan Page
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