Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results - Paperback
by D. Giannetto
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Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349488957ISBN-10:134948895XUPC:9781349488957Book Category:Business & EconomicsBook Subcategory:Marketing, E-CommerceBook Topic:Direct, Digital Marketing, ResearchSize:9.21 x 6.14 x 0.55 inchesWeight:0.368Product ID:SCGE5XAJDY
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349488957ISBN-10:134948895XUPC:9781349488957Book Category:Business & EconomicsBook Subcategory:Marketing, E-CommerceBook Topic:Direct, Digital Marketing, ResearchSize:9.21 x 6.14 x 0.55 inchesWeight:0.368Product ID:SCGE5XAJDY
David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. He is the author of The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and a former professor of organizational behavior in Rutgers University's Executive MBA program.
Learn more about becoming big, social, and mobile at: www.bigsocialmobile.com
Publisher: Palgrave MacMillan
Edition
2014 Edition
Contributor(s)
Author
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