Big Brands Are Watching You: Marketing Social Justice and Digital Culture - Paperback
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Availability:In StockContributor:Francesca SobandeTheme:Ethnic Orientation/African AmericanPublish date:2024-01-10Pages:252
Languages:EnglishPublisher:University of California PressISBN-13:9780520387072ISBN-10:520387074UPC:9780520387072Book Category:Social Science, Business & EconomicsBook Subcategory:Technology Studies, Ethnic Studies, MarketingBook Topic:African American & Black StudiesSize:8.10 x 5.50 x 0.70 inchesWeight:0.65Product ID:SC9SHR3HMB
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Languages:EnglishPublisher:University of California PressISBN-13:9780520387072ISBN-10:520387074UPC:9780520387072Book Category:Social Science, Business & EconomicsBook Subcategory:Technology Studies, Ethnic Studies, MarketingBook Topic:African American & Black StudiesSize:8.10 x 5.50 x 0.70 inchesWeight:0.65Product ID:SC9SHR3HMB
Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
Publisher: University of California Press
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