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Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and Purpose

Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and Purpose - Paperback

by Paul Dering
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Availability:In StockContributor:Paul DeringPublish date:6/9/2025Pages:256
Languages:EnglishPublisher:Canvas & Code PublishingISBN-13:9798349316647UPC:9798349316647Book Category:Business & EconomicsBook Subcategory:Leadership, Production & Operations Management, ManagementSize:9.00 x 6.00 x 0.70 inchesWeight:0.463Product ID:SCZMNEY44G
Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and PurposeFrom code to creative leadership: a practical roadmap for design professionals seeking to make strategic impact.

In this insightful guide, Paul Dering draws on his extensive career journey from front-end developer to global design leader to reveal how exceptional design leadership transforms organizations. Through practical frameworks and real-world case studies, Dering shows how to:

  • Build high-performing design teams with remarkable retention rates
  • Bridge the gap between user needs and business objectives
  • Implement psychological safety practices that empower creative risk-taking
  • Develop accessible enterprise systems that work for everyone
  • Scale design practices globally while maintaining coherence

Unlike theoretical leadership books, Beyond the Wireframe offers actionable strategies grounded in authentic leadership experiences. Each chapter includes a practical toolkit with frameworks you can implement immediately to elevate your design practice.

Whether you're an experienced design leader looking to increase strategic impact, a designer taking first steps into leadership, or a professional from another discipline seeking to understand design's value, this book provides the roadmap to connect people, products, and purpose through thoughtful design leadership.

Perfect for:

  • UX designers and managers transitioning to leadership roles
  • Product managers collaborating with design teams
  • Executives seeking to leverage design as strategic advantage
  • Technical professionals expanding into design leadership

beyondthewireframe.com

Languages:EnglishPublisher:Canvas & Code PublishingISBN-13:9798349316647UPC:9798349316647Book Category:Business & EconomicsBook Subcategory:Leadership, Production & Operations Management, ManagementSize:9.00 x 6.00 x 0.70 inchesWeight:0.463Product ID:SCZMNEY44G
Dering, Paul: - Paul Dering's unique perspective on design leadership emerges from his multifaceted journey through the digital product landscape. Beginning his career in 2003 as a web designer/developer in London, he built a strong technical foundation while working with numerous agencies and clients. As he progressed through roles in facilities management, travel & tourism, and direct mail marketing, he developed a distinctive ability to balance creative and technical needs effectively.A pivotal career shift occurred in 2015 when Dering transitioned from front-end development in the UK to UX design in the US, setting him on the path toward design leadership. Over the past decade, he has grown from a technical practitioner to a design leader who builds and guides teams across continents. Today, he leads a global design team at a multinational logistics organization, transforming how companies approach design challenges.What sets Dering apart is his systems thinking approach-seeing not just screens, but interconnected structures that encompass databases, APIs, technical constraints, mental models, and human emotion. This holistic view became a critical leadership asset as technology and user expectations became increasingly intertwined.Beyond his corporate experience, Dering maintains active creative pursuits as an electronic music producer, vidcast producer, and award-nominated podcaster. These seemingly unrelated creative endeavors provide him with fresh perspectives on team dynamics, creative flow, and the balance between structure and innovation-insights he brings to his design leadership practice.Dering's leadership philosophy centers on connection: bridging disciplines early to create shared ownership, building psychological safety that enables innovation, and creating frameworks where user value and business value reinforce each other. Through his writing, speaking engagements, and mentorship, he continues to advocate for design leadership that transcends traditional boundaries to create meaningful impact.
Publisher: Canvas & Code Publishing

Contributor(s)

Paul Dering

Author

Paul Dering

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