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Beyond Se Habla Español: How Lawyers Win the Hispanic Market

Beyond Se Habla Español: How Lawyers Win the Hispanic Market - Hardcover

by Liel Levy, Natalie Fragkouli
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Availability:In StockContributor:Liel Levy, Natalie FragkouliPublish date:2021-06-22Pages:352
Languages:EnglishPublisher:Houndstooth PressISBN-13:9781544521671ISBN-10:1544521677UPC:9781544521671Book Category:Business & Economics, LawBook Subcategory:MarketingSize:8.50 x 5.50 x 0.94 inchesWeight:1.28Product ID:SC4PFAQVZS

The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology.


In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives.


Like anyone else, they want to be represented by someone who will fight for them.


If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it.


Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes.


Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.

Languages:EnglishPublisher:Houndstooth PressISBN-13:9781544521671ISBN-10:1544521677UPC:9781544521671Book Category:Business & Economics, LawBook Subcategory:MarketingSize:8.50 x 5.50 x 0.94 inchesWeight:1.28Product ID:SC4PFAQVZS
Levy, Liel: - Liel Levy, Head of Partnerships at Nanato Media, is also the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.Fragkouli, Natalie: - Natalie Fragkouli, Head of Digital at Nanato Media, is a former corporate strategy and business marketing lecturer at the University of West London in the UK. With over ten years of experience in legal marketing, building and managing in-house teams, Natalie is a frequent guest at conferences like Google Marketing Live, an invitation-only gathering for top Google Ads experts.
Publisher: Houndstooth Press

Contributor(s)

Liel Levy, Natalie Fragkouli

Authors

Liel Levy, Natalie Fragkouli

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