Beyond Mobile: People, Communications and Marketing in a Mobilized World - Paperback
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Availability:In StockContributor:M. Lindgren, J. Jedbratt, E. SvenssonPublish date:1/1/2002Pages:262
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349430901ISBN-10:1349430900UPC:9781349430901Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Marketing, Telecommunications, ManagementSize:8.27 x 5.83 x 0.60 inchesWeight:0.345Product ID:SCRBVES0Q7
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349430901ISBN-10:1349430900UPC:9781349430901Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Marketing, Telecommunications, ManagementSize:8.27 x 5.83 x 0.60 inchesWeight:0.345Product ID:SCRBVES0Q7
MATS LINDGREN is a Managing Partner and Founder of Kairos Future. JÖRGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future. ERIKA SVENSSON is a partner of Kairos Future.
Publisher: Palgrave MacMillan
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2002 Edition
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Authors
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