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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor - Paperback

by Fred Lager
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Availability:In StockContributor:Fred LagerPublish date:5/16/1995Pages:272
Language:EnglishPublisher:Crown CurrencyISBN-13:9780517883709ISBN-10:517883708UPC:9780517883709Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Entrepreneurship, IndustriesBook Topic:Food IndustrySize:9.01 x 5.97 x 0.72 inchesWeight:0.9017Product ID:SC493NB8JK
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Language:EnglishPublisher:Crown CurrencyISBN-13:9780517883709ISBN-10:517883708UPC:9780517883709Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Entrepreneurship, IndustriesBook Topic:Food IndustrySize:9.01 x 5.97 x 0.72 inchesWeight:0.9017Product ID:SC493NB8JK
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
Publisher: Crown Currency

Contributor(s)

Fred Lager

Author

Fred Lager

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