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Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too - Paperback

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Availability:In StockContributor:Jerry Greenfield, Ben CohenPublish date:1998-05-13Pages:304
Language:EnglishPublisher:Simon & SchusterISBN-13:9780684838557ISBN-10:684838559UPC:9780684838557Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Leadership, MarketingSize:8.90 x 6.00 x 1.00 inchesWeight:0.9017Product ID:SC54WYVKFW
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
  • Practical advice on everything -- from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Language:EnglishPublisher:Simon & SchusterISBN-13:9780684838557ISBN-10:684838559UPC:9780684838557Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Leadership, MarketingSize:8.90 x 6.00 x 1.00 inchesWeight:0.9017Product ID:SC54WYVKFW
Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's
Publisher: Simon & Schuster

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