Behavioral Insights - Paperback
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Availability:In StockContributor:Michael Hallsworth, Elspeth KirkmanSeries:MIT Press Essential KnowledgePublish date:2020-09-01Pages:248
Language:EnglishPublisher:MIT PressISBN-13:9780262539401ISBN-10:262539403UPC:9780262539401Book Category:Psychology, Business & Economics, Social ScienceBook Subcategory:Applied Psychology, Decision Making & Problem Solving, SociologyBook Topic:Social TheorySize:6.90 x 5.00 x 0.80 inchesWeight:0.5004Product ID:SCJ0YPWSWM
Behavioral Insights
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and...
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and...
Series: MIT Press Essential Knowledge
Language:EnglishPublisher:MIT PressISBN-13:9780262539401ISBN-10:262539403UPC:9780262539401Book Category:Psychology, Business & Economics, Social ScienceBook Subcategory:Applied Psychology, Decision Making & Problem Solving, SociologyBook Topic:Social TheorySize:6.90 x 5.00 x 0.80 inchesWeight:0.5004Product ID:SCJ0YPWSWM
Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London. Elspeth Kirkman founded BIT's North American office before returning to the UK to run the organization's social policy portfolio out of London. She has taught behavioral insights courses at Harvard and Warwick Universities and...
Publisher: MIT Press
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