Becoming Spartan: Leveraging Friction to Forge, Scale and Outlast - Hardcover

De Sena, Joe: - Joe De Sena is the CEO and founder of Spartan, the world's leading obstacle racing company and a global movement. Under his leadership, Spartan has grown into a $100 million brand with more than one million annual global participants.He is a prolific New York Times best-selling author, having written titles including Spartan Up!, which reached number two on the best-seller list, as well as Spartan Fit!, The Spartan Way, and 10 Rules for Resilience. Known for his relentless fire-breathing vision, Joe has dedicated his life to tearing people off their couches and teaching them the principles of ancient Spartan discipline to overcome modern-day obstacles.Joe's work has transformed the landscape of fitness and resilience, and he continues to drive the Spartan mission toward the 2028 Olympic stage. In Becoming Spartan, he provides the foreword, bridging the gap between his high-octane vision and the tactical navigation required to scale a movement for a quarter-century.Duncanson, Brian: - Brian Duncanson, widely recognized as Spartan One and the Navigator, is a foundational architect of the global Spartan movement. For over a quarter-century, he has served as the strategic counterbalance to Joe De Sena's fire-breathing vision, helping transform a $100,000 napkin plan into a worldwide cultural phenomenon that has reached the 2028 Olympic stage.Starting in the raw, unscripted days of adventure racing, Brian mastered the art of Operational Piracy-out-maneuvering established institutions through speed, grit, and Dirt-and-Data logic. As the Navigator, he developed the high-heat protocols that allowed Spartan to navigate twenty-five years of relentless chaos, most notably Two-Bike Math: the tactical framework for achieving 100% of a mission with only 66% of the resources.His journey is a profound testament to the Code of Resilience he champions. Brian famously applied his own Reboot Protocol to survive a life-altering medical crisis when his physical gear hit zero, proving his core philosophy that the gear that grinds is the only gear that moves.Today, Brian is dedicated to codifying these hard-won lessons for the next generation of leaders and athletes. In his book, Becoming Spartan, he reveals the Navigator's Code-a blueprint for anyone looking to leverage friction to forge, scale, and outlast any challenge. Whether in the boardroom or mentoring runners on the cross-country trail, Brian remains a steadfast advocate for being the whetstone, not the pillow.