Attention Is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media - Paperback

Marissa Rachel is a Brazilian American content creator and host from Los Angeles and the creator of her own wildly popular beauty, fashion, and lifestyle YouTube channel, @MarissaRachel. With over a quarter of a billion YouTube video views, and collectively over 2 million social media followers (from millennials through Gen Z), Marissa delivers a mix of fashion and beauty tips, martial arts content, and humorous skits for her audience.

Marissa hosted four seasons of a fashion competition TV show Ready, Set, Style which aired on the ITV2 Network in the United Kingdom. She has enjoyed partnerships with many of the world's most recognizable brands, including Disney, Amazon, Twentieth Century Fox, Marvel, Victoria's Secret Pink, Olay, Always & Tampax, Toyota, Office Depot, and Procter & Gamble. She has also spoken on the TEDx stage and at the United Nations General Assembly, USC School of Cinematic Arts, as well as numerous panels with Google and YouTube.

Shanna Lisa is a Brazilian American content creator and artist from Los Angeles and the cocreator of the wildly popular beauty, fashion, and lifestyle YouTube channel she runs with her sister, @MarissaRachel. With over a quarter of a billion YouTube video views, and collectively over 2 million social media followers (from millennials through Gen Z), Shanna keeps her audience inspired with beauty and style tips, local travel and entertainment insights, and plenty of mom humor.

Shanna has collaborated with many of the world's most iconic brands, including Disney, Amazon, Twentieth Century Fox, Marvel, Always & Tampax, Toyota, Office Depot, Airheads Candy, and Procter & Gamble. She has also spoken on the TEDx stage and at the United Nations General Assembly, USC School of Cinematic Arts, as well as numerous panels with Google and YouTube.