Applied Mass Communication Theory: A Guide for Media Practitioners - Paperback
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Applied Mass Communication Theory: A Guide for Media Practitioners
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.
Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both...
Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A.
Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.
Edition
3rd Edition
Contributor(s)
Author
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