Applied Consumer Psychology: How to Use Psychological Insights in Marketing - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398620797ISBN-10:1398620793UPC:9781398620797Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, MarketingBook Topic:Social & Behavioral, ResearchSize:9.61 x 6.69 x 0.88 inchesWeight:1.5124Product ID:SCE0ZCQBQC
Applied Consumer Psychology: How to Use Psychological Insights in Marketing
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.
Applied Consumer Psychology is ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the...Language:EnglishPublisher:Kogan PageISBN-13:9781398620797ISBN-10:1398620793UPC:9781398620797Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, MarketingBook Topic:Social & Behavioral, ResearchSize:9.61 x 6.69 x 0.88 inchesWeight:1.5124Product ID:SCE0ZCQBQC
Gareth J Harvey is a chartered psychologist, whose career bridges the worlds of academia and industry. As a former professor of consumer psychology, he spent over a decade researching and leading programmes at universities in Genève, Paris and North Wales. He later transitioned into industry, working as Director of Consumer Psychology at Decide, the UKs longest established creative agency,...
Publisher: Kogan Page
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