Applicability of Commodity Classification Theory to Internet Retail Marketing - Paperback
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Languages:EnglishPublisher:VDM Verlag Dr. Mueller E.K.ISBN-13:9783836458252ISBN-10:383645825XUPC:9783836458252Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 0.33 inchesWeight:0.213Product ID:SCQAP1RJGJ
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.
Languages:EnglishPublisher:VDM Verlag Dr. Mueller E.K.ISBN-13:9783836458252ISBN-10:383645825XUPC:9783836458252Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 0.33 inchesWeight:0.213Product ID:SCQAP1RJGJ
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