An Instructor's Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively - Hardcover
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Availability:In StockContributor:Philip Kotler, Waldemar Pfoertsch, Uwe SponholzSeries:Springer Business CasesPublish date:2024-02-08Pages:181
Language:EnglishPublisher:SpringerISBN-13:9783031490040ISBN-10:3031490045UPC:9783031490040Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, EducationSize:9.21 x 6.14 x 0.50 inchesWeight:1.0207Product ID:SC8E4HS277
An Instructor's Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating...
Series: Springer Business Cases
Language:EnglishPublisher:SpringerISBN-13:9783031490040ISBN-10:3031490045UPC:9783031490040Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, EducationSize:9.21 x 6.14 x 0.50 inchesWeight:1.0207Product ID:SC8E4HS277
Philip Kotler is one of the world's leading authorities in marketing. He was the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. Professor Kotler is the author of several books which...
Publisher: Springer
Edition
2024 Edition
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