Surprise Castle
/Books/Cooking/Beverages
American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon - Hardcover

by F. Paul Pacult
$26.99
$37.00
-27%
Quantity
01

Pay over time for orders over $35.00 with

Offers & Perks

Earn 26 points with this purchase

Added to your rewards balance after checkout.

100 points welcome bonus

Create an account and start with extra points.

Join now
How rewards workSign in
Availability:In StockContributor:F. Paul PacultPublish date:2003-08-15Pages:256
Languages:EnglishPublisher:WileyISBN-13:9780471444077ISBN-10:471444073UPC:9780471444077Book Category:Business & Economics, CookingBook Subcategory:Corporate & Business History, Beverages, IndustriesBook Topic:Alcoholic- GeneralSize:9.48 x 6.34 x 0.91 inchesWeight:1.18Product ID:SC33TMSNVF
"American Still Life" erz?hlt die Geschichte eines Familienunternehmens mit einer 200-j?hrigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich st?ndig neu anzupassen - sei es an ?ffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausf?hrlich er?rtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Pr?senz und Wettbewerb, ?ffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.
Languages:EnglishPublisher:WileyISBN-13:9780471444077ISBN-10:471444073UPC:9780471444077Book Category:Business & Economics, CookingBook Subcategory:Corporate & Business History, Beverages, IndustriesBook Topic:Alcoholic- GeneralSize:9.48 x 6.34 x 0.91 inchesWeight:1.18Product ID:SC33TMSNVF

Cited in April 2002 in the Shuttle Sheet as "the world's greatest wine and spirits (and everything else with an alcoholic content) critic," F. PAUL PACULT is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult's writing credits include the New York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine & Spirits magazine, Men's Journal, Food & Wine, Bon Appétit, Con-noisseur, Cheers, and Spirits & Cocktails Magazine. In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.

Publisher: Wiley

Contributor(s)

F. Paul Pacult

Author

F. Paul Pacult

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.