Surprise Castle
/Books/Business/Digital Marketing
AI in Marketing: Applications, Insights, and Analysis

AI in Marketing: Applications, Insights, and Analysis - Paperback

$68.99
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Hannah D. Walters (Editor), Rachel M. Hammond (Editor)Publish date:6/24/2025Pages:328
Language:EnglishPublisher:RoutledgeISBN-13:9781032743332ISBN-10:1032743336UPC:9781032743332Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, Customer RelationsBook Topic:Digital MarketingSize:9.69 x 6.85 x 0.74 inchesWeight:1.2919Product ID:SCAA7QK9SW

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Language:EnglishPublisher:RoutledgeISBN-13:9781032743332ISBN-10:1032743336UPC:9781032743332Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, Customer RelationsBook Topic:Digital MarketingSize:9.69 x 6.85 x 0.74 inchesWeight:1.2919Product ID:SCAA7QK9SW

Hannah D. Walters, DBA, is Associate Professor of Marketing at Northern State University. Walters teaches Marketing, Marketing for e-commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing. Walters researches ethical issues in consumer behavior and marketing, AI in higher education, and student engagement.

Rachel M. Hammond, DBA, is Associate Professor of Management at Calvin University. She teaches organizational behavior and management courses. Hammond's research focuses on the scholarship of teaching and learning, board gender diversity, and organizational flourishing. She is also pursuing thought leadership around developing human-centered skills for AI-driven workplaces.


Publisher: Routledge

Contributor(s)

Hannah D. Walters (Editor), Rachel M. Hammond (Editor)

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All