Agents Of Change: Rethinking Insurance Agency Marketing - Paperback
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Availability:In StockContributor:Jay Adkins, Natalia Tate, John M. TatePublish date:2017-02-03Pages:176
Language:EnglishPublisher:Hyndsight 20/20ISBN-13:9780692841044ISBN-10:692841040UPC:9780692841044Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.02 x 5.98 x 0.38 inchesWeight:0.5401Product ID:SC2D6RQQNP
Agents Of Change: Rethinking Insurance Agency Marketing
In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat.
Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives.
For clarity, the authors step in at the end of each chapter to...
Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives.
For clarity, the authors step in at the end of each chapter to...
Language:EnglishPublisher:Hyndsight 20/20ISBN-13:9780692841044ISBN-10:692841040UPC:9780692841044Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.02 x 5.98 x 0.38 inchesWeight:0.5401Product ID:SC2D6RQQNP
Authors John M. Tate, Jay Adkins and Natalia Tate, have spent the past five years testing, implementing, building, breaking, and perfecting the way local insurance agencies need to market themselves in order to find long-term success. The resulting activities are performed for clients of the company the trio founded, Agency Marketing Machine. Agency Marketing Machine now operates as the marketing...
Publisher: Hyndsight 20/20
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