Advertising Media Planning: A Brand Management Approach - Paperback
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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication...
Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.
Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.
Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996.
David E. Koranda is a Professor of Practice Emeritus at the University of...
Edition
5th Edition
Contributor(s)
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