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Advertising For Skeptics

Advertising For Skeptics - Paperback

by Bob Hoffman
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Availability:In StockContributor:Bob HoffmanPublish date:2020-02-08Pages:180
Language:EnglishPublisher:Type a GroupISBN-13:9780999230732ISBN-10:999230735UPC:9780999230732Book Category:ArtBook Subcategory:Business AspectsSize:9.00 x 6.00 x 0.41 inchesWeight:0.5997Product ID:SC0Y35C7Q7
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Language:EnglishPublisher:Type a GroupISBN-13:9780999230732ISBN-10:999230735UPC:9780999230732Book Category:ArtBook Subcategory:Business AspectsSize:9.00 x 6.00 x 0.41 inchesWeight:0.5997Product ID:SC0Y35C7Q7
Publisher: Type a Group

Contributor(s)

Bob Hoffman

Author

Bob Hoffman

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