Advertising For Skeptics - Paperback
by Bob Hoffman
$9.99
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Languages:EnglishPublisher:Type a GroupISBN-13:9780999230732ISBN-10:999230735UPC:9780999230732Book Category:ArtBook Subcategory:Business AspectsSize:9.00 x 6.00 x 0.41 inchesWeight:0.6Product ID:SC0Y35C7Q7
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Languages:EnglishPublisher:Type a GroupISBN-13:9780999230732ISBN-10:999230735UPC:9780999230732Book Category:ArtBook Subcategory:Business AspectsSize:9.00 x 6.00 x 0.41 inchesWeight:0.6Product ID:SC0Y35C7Q7
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