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Adobe Analytics for Dummies

Adobe Analytics for Dummies - Paperback

by David Karlins, Eric Matisoff
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Availability:In StockContributor:David Karlins, Eric MatisoffSeries:For Dummies (Computers)Publish date:2019-04-02Pages:400
Language:EnglishPublisher:For DummiesISBN-13:9781119446088ISBN-10:1119446082UPC:9781119446088Book Category:Computers, Business & EconomicsBook Subcategory:Data Science, Consumer Behavior, E-CommerceBook Topic:Data Analytics, Digital MarketingSize:9.20 x 7.30 x 1.00 inchesWeight:1.2522Product ID:SC9SGT0V5Y
Use Adobe Analytics as a marketer --not a programmer

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

  • Evaluate your marketing strategies and campaigns
  • Explore implementation fundamentals and report architecture
  • Apply Adobe Analytics to multiple sources
  • Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Language:EnglishPublisher:For DummiesISBN-13:9781119446088ISBN-10:1119446082UPC:9781119446088Book Category:Computers, Business & EconomicsBook Subcategory:Data Science, Consumer Behavior, E-CommerceBook Topic:Data Analytics, Digital MarketingSize:9.20 x 7.30 x 1.00 inchesWeight:1.2522Product ID:SC9SGT0V5Y

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.

Publisher: For Dummies

Contributor(s)

David Karlins, Eric Matisoff

Author

David Karlins, Eric Matisoff

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