According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions - Paperback
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Language:EnglishPublisher:AmacomISBN-13:9780814472958ISBN-10:814472958UPC:9780814472958Book Category:Business & Economics, Self-HelpBook Subcategory:Marketing, Mentoring & Coaching, Personal GrowthBook Topic:SuccessSize:9.04 x 6.12 x 0.58 inchesWeight:0.6812Product ID:SCS7SJZZ2P
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients,...
Audience: Young Adult
Language:EnglishPublisher:AmacomISBN-13:9780814472958ISBN-10:814472958UPC:9780814472958Book Category:Business & Economics, Self-HelpBook Subcategory:Marketing, Mentoring & Coaching, Personal GrowthBook Topic:SuccessSize:9.04 x 6.12 x 0.58 inchesWeight:0.6812Product ID:SCS7SJZZ2P
Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books, including Marketing Management an...
Publisher: Amacom
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