ABM Is B2B.: Why B2B Marketing and Sales Is Broken and How to Fix It - Paperback

Transform Your B2B Marketing with the Account-Based Approach

FACT: Less than ONE percent of all leads become customers. This Amazon bestseller reveals the proven framework to break that trend and achieve real client fidelity.

The TEAM Framework for B2B Success

This book introduces the signature TEAM framework - Target, Engage, Activate, and Measure - designed to transform your market approach, increase sales, and retain ideal customers. Account-Based Marketing (ABM) represents the new standard for B2B, challenging outdated marketing and sales methods that waste resources and miss opportunities.

What You'll Learn

The account-based approach unites marketing, sales, and customer success teams as #OneTeam. This framework enables your company to focus on target accounts, engage them meaningfully, activate sales teams with top-tier accounts proactively, and measure success based on business outcomes rather than vanity metrics.

Stop Wasting Leads, Start Converting Customers

The shocking statistic that less than one percent of leads convert doesn't have to be your reality. This framework provides actionable strategies to flip the funnel and transform how your go-to-market teams operate. By implementing the account-based model, businesses can eliminate waste and focus resources on accounts that matter.

Written by Industry Leaders

Sangram Vajre is co-founder of Terminus and author of the first book on account-based marketing. He created the FlipMyFunnel Community in 2014, providing a space for B2B marketing and sales innovators to foster the account-based mindset. Sangram is an international keynote speaker and host of the top 50 business podcast FlipMyFunnel with over 100,000 subscribers.

Eric Spett is co-founder of Terminus. Under his leadership, Terminus has been consistently recognized as Atlanta's fastest growing software company and as an Inc. Magazine Best Place to Work in the USA. He is a serial entrepreneur focused on organizational health and was a finalist for Ernst & Young's Entrepreneur of the Year Award in 2018.

Ready to Transform Your B2B Strategy?

The process is straightforward when you have the right framework. ABM is B2B provides the roadmap to align your teams, target the right accounts, and measure what truly matters for business growth.