A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio - Paperback
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Language:EnglishPublisher:Fordham University PressISBN-13:9780823253715ISBN-10:823253716UPC:9780823253715Book Category:Performing Arts, Business & EconomicsBook Subcategory:Radio, Advertising & Promotion, IndustriesBook Topic:History & Criticism, Media & CommunicationsSize:8.90 x 5.90 x 1.10 inchesWeight:1.3514Product ID:SCWKQAH7F4
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show...
Language:EnglishPublisher:Fordham University PressISBN-13:9780823253715ISBN-10:823253716UPC:9780823253715Book Category:Performing Arts, Business & EconomicsBook Subcategory:Radio, Advertising & Promotion, IndustriesBook Topic:History & Criticism, Media & CommunicationsSize:8.90 x 5.90 x 1.10 inchesWeight:1.3514Product ID:SCWKQAH7F4
Cynthia B. Meyers is an Associate Professor of Communication at the College of Mount Saint Vincent in New York City. She received her Ph.D. in Radio-Television-Film from the University of Texas at Austin.
Publisher: Fordham University Press
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