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A Sign Is

A Sign Is - Paperback

by Jeffrey Ludlow
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Availability:In StockContributor:Jeffrey LudlowPublish date:2025-03-18Pages:300
Language:EnglishPublisher:Oro EditionsISBN-13:9781961856721ISBN-10:1961856727UPC:9781961856721Book Category:DesignBook Subcategory:Graphic Arts, EssaysBook Topic:TypographySize:8.40 x 5.80 x 1.20 inchesWeight:1.5013Product ID:SCBF4DP3RN
An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object.

The book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.
Language:EnglishPublisher:Oro EditionsISBN-13:9781961856721ISBN-10:1961856727UPC:9781961856721Book Category:DesignBook Subcategory:Graphic Arts, EssaysBook Topic:TypographySize:8.40 x 5.80 x 1.20 inchesWeight:1.5013Product ID:SCBF4DP3RN
Ludlow, Jeffrey: - Jeffrey Ludlow, an award-winning designer within signage & wayfinding, where his work spans from CCTV building in Beijing, Apple Park in Cupertino and a variety of cultural venues globally. Prior to POR studio, he was the creative director of Bruce Mau Studio and worked as art director at 2 x 4.
Publisher: Oro Editions

Contributor(s)

Jeffrey Ludlow

Author

Jeffrey Ludlow

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