A Short Guide to Reputation Risk - Paperback
by Garry Honey
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Availability:In StockContributor:Garry HoneySeries:Short Guides to Business RiskTheme:Aspects (Academic)/Business AspectsPublish date:6/28/2009Pages:130
Languages:EnglishPublisher:RoutledgeISBN-13:9780566089954ISBN-10:0566089955UPC:9780566089954Book Category:Business & EconomicsBook Subcategory:Management, Public Relations, Corporate GovernanceSize:8.50 x 5.50 x 0.28 inchesWeight:0.159Product ID:SCAME5Y0JS
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?
Languages:EnglishPublisher:RoutledgeISBN-13:9780566089954ISBN-10:0566089955UPC:9780566089954Book Category:Business & EconomicsBook Subcategory:Management, Public Relations, Corporate GovernanceSize:8.50 x 5.50 x 0.28 inchesWeight:0.159Product ID:SCAME5Y0JS
Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.
Publisher: Routledge
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