A Practical Guide to Ethics in Public Relations - Paperback
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Language:EnglishPublisher:Rowman & Littlefield PublishersISBN-13:9781442272743ISBN-10:1442272740UPC:9781442272743Book Category:Business & EconomicsBook Subcategory:Business Ethics, E-Commerce, MarketingBook Topic:Digital MarketingSize:9.90 x 6.00 x 0.70 inchesWeight:0.9215Product ID:SCT0VEB67A
A Practical Guide to Ethics in Public Relations
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Language:EnglishPublisher:Rowman & Littlefield PublishersISBN-13:9781442272743ISBN-10:1442272740UPC:9781442272743Book Category:Business & EconomicsBook Subcategory:Business Ethics, E-Commerce, MarketingBook Topic:Digital MarketingSize:9.90 x 6.00 x 0.70 inchesWeight:0.9215Product ID:SCT0VEB67A
Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social...
Publisher: Rowman & Littlefield Publishers
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