A Big Life in Advertising - Paperback
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Language:EnglishPublisher:Touchstone BooksISBN-13:9780743245869ISBN-10:743245865UPC:9780743245869Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Advertising & Promotion, Women in Business, BusinessSize:8.30 x 5.50 x 0.90 inchesWeight:0.6504Product ID:SCY040QTRV
A Big Life in Advertising
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."*
From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant...
From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant...
Language:EnglishPublisher:Touchstone BooksISBN-13:9780743245869ISBN-10:743245865UPC:9780743245869Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Advertising & Promotion, Women in Business, BusinessSize:8.30 x 5.50 x 0.90 inchesWeight:0.6504Product ID:SCY040QTRV
Mary Wells Lawrence was born in Poland, Ohio, and attended the Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat.
Publisher: Touchstone Books
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