7 Lessons in Marketing: Master Marketing Basics in 7 Steps - Paperback
by Eric Davies
$9.99
$12.99
-23%Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 9 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:John Murray BusinessISBN-13:9781399830676ISBN-10:1399830678UPC:9781399830676Book Category:Business & EconomicsBook Subcategory:Marketing, ReferenceSize:7.63 x 5.03 x 0.62 inchesWeight:0.114Product ID:SCV48JH1N4
A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. * Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix - product and price
* Lesson 6: The marketing mix - place
* Lesson 7: The marketing mix - promotion Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success. ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. * Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix - product and price
* Lesson 6: The marketing mix - place
* Lesson 7: The marketing mix - promotion Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success. ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Languages:EnglishPublisher:John Murray BusinessISBN-13:9781399830676ISBN-10:1399830678UPC:9781399830676Book Category:Business & EconomicsBook Subcategory:Marketing, ReferenceSize:7.63 x 5.03 x 0.62 inchesWeight:0.114Product ID:SCV48JH1N4
Eric Davies is a leading marketing expert who consults companies across the globe.
Publisher: John Murray Business
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.