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Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

Define your businesses

Know your market

Understand your opportunities and threats

Set feasible goals and objectives

Create the strategies to achieve your objectives

Identify and set priorities

Write your business plan

Get the right people

Communicate the strategy and obtain commitment

Integrate across functions

Execute with discipline

Monitor results, evaluate, and react

Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

\n

About the Author

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

\n
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A comprehensive overview of one of today's most important and controversial topics

The need for sound corporate governance is the #1 item on many people's agendas today, from corporate directors and decision makers to investors looking to shield themselves from the next Enron-type disaster. But what exactly constitutes sound governance? And what should directors and managers do to ensure they can meet their governance responsibilities--whether legal, moral, or both?

What Is Corporate Governance? provides readers with concise yet comprehensive coverage of this hot-button subject. Following the reader-friendly format of McGraw- Hill's highly successful What Is . . . series, this one-stop overview of corporate governance features:

Explanations of the laws and regulations that apply to corporate governance
Insights into the duties--and liabilities--of corporate directors
Discussion of the impact of Sarbanes-Oxley on corporate governance issues

About the Author

John L. Colley Jr., Jacqueline L. Doyle, George Logan, and Wallace Stettinius are faculty members at the University of Virginia's Darden Graduate School of Business Administration. Other titles from these authors include Corporate Strategy (with Robert D. Hardie) and Corporate Governance.

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Shop our full collection of books, movies, music, toys, video games, electronics, gifts, and coloring books — all in one place with fast, reliable shipping.

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